People choose rustic for a whole woodpile of reasons that mostly have to do with an unchallengeable association with homeliness.
And the preference in linking the home to the kind of materials found in mountains and woodland is so strong in certain people that no other association with the warmth and security of shelter is quite as good.
Brown, usually in untreated textures, is the key colour in all these stones and wood feels. Although brown is generally considered a neutral tone, when it comes to the pyschological stimulus of rustic decoration, there’s not much neutrality about it. This colour, often a mix of so many other colours, brings us the good earth feeling, a contact with nature, stability without confinement, structure without perfectionism, solidity without oppression, organic growth, a good de-stress, loyal friendship, real fires, and a fine spread of tasty food.
Not surprisingly, it’s a safe choice for many restaurant concerns.